Xbox One
Microsoft loses $400 million on Xbox One
WASHINGTON:
Tech giant Microsoft has recently reported a $400 million loss on its
Xbox One gaming console since the time it was launched.
The recent report shows that Microsoft spent $400 million more than it earned from the console.
While Xbox console sales increased from 9.8 million units in 2013 to
11.7 million units in 2014, manufacturing and distributing costs went up
to $2.1 billion while platform revenue only reached $1.7 billion,
AdWeek reported.
Microsoft is spending more and more money on
Xbox One to make it a device as a way to use multiple Microsoft products
and services simultaneously.
However, Xbox strategy head Yusuf
Mehdi acknowledged that a number of non-gaming features were removed
from the Xbox One, such as app streaming and digital game purchasing, in
response to user feedback, report said.
To win over gamers who
only want to play games, Microsoft also removed its bundled motion
capture device Kinect in May so it could lower the price of Xbox One to
match market leader Sony PlayStation 4.
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