Coming soon: Burger King in Mumbai, NCR
MUMBAI: American fast-food giant Burger King will open its first few outlets in the country by year-end as it aims to make India, along with China, its biggest market in Asia-Pacific. The outlets will come up in Mumbai and Delhi.
Coming at a time when rivals like McDonald's, Domino's Pizza and Yum! Brands have established a long lead here, Burger King will look to penetrate the untapped smaller towns to gain a toehold in the market, said a senior executive from the Miami-based chain.
"China and India will be the two growth engines for us," said Elias Diaz Sese, president, APAC, Burger King, in a chat with TOI.
MUMBAI: American fast-food giant Burger King will open its first few outlets in the country by year-end as it aims to make India, along with China, its biggest market in Asia-Pacific. The outlets will come up in Mumbai and Delhi.
Coming at a time when rivals like McDonald's, Domino's Pizza and Yum! Brands have established a long lead here, Burger King will look to penetrate the untapped smaller towns to gain a toehold in the market, said a senior executive from the Miami-based chain.
"China and India will be the two growth engines for us," said Elias Diaz Sese, president, APAC, Burger King, in a chat with TOI.
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