8-year-old makes $1.3 million a year
This 8-year-old makes $1.3 million a year via YouTube
What were you up to when you were 8-years-old? Probably something less impressive than Evan.
Evan is the kid behind EvanTubeHD, which is a family-friendly YouTube
channel where Evan (and occasionally his sister or mom) reviews toys and
video games. And Evan rakes in $1.3 million a year from posting his toy
reviews to YouTube.
It started out as a fun project Evan and
his dad embarked on together. The pair would make Angry Birds
stop-motion videos, and according to a Newsweek interview with Jared,
Evan's father, "all of the proceeds from the channel goes into
investment and savings accounts for their children."
Tech-savvy and smart. Not a bad combo.
In an interview with Newsweek, we learn a little more about the
business behind Evan's viral videos. Jared says they have a dedicated
sales team that sells ads and negotiates deals with brands and
businesses.
"These include both ads that appear in and around
each video as well as products actually featured in our videos. The
majority of the revenue is generated by the ads placed on the video
itself," he says. "Outside of the networks, YouTube/Google handles all
ad placement within the site. Content creators have a few options
regarding the format of ads they would like to allow on their videos.
But the actual ads are chosen by some higher power."
Take a look at this review, which has over 50 million views. 50 million!
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