Snapdeal launches experience zones for personalized shopping
BANGALORE:
India's leading online marketplace Snapdeal has launched virtual
experience zones showcasing exhaustive product catalogues where experts
guide buyers through a personalized shopping experience.
Snapdeal, which is nearing a run rate of $2 billion (Rs 12,000 crore) in
annualized sales, has launched two experience zones —fabric store,
running store along with the exiting wedding store to enhance customers'
shopping experience.
The running store is a one-shop stop that
offers running essentials and tips from marathon runner Rahul Verghese,
who is also the founder of Running & Living Infotainment, to help
customers choose from a range of shoes and running accessories best
suited for their workouts. The running store offers personalized tips on
how to improve your run by focusing on muscular endurance or agility
drills to improve speed.
It has also launched the country's
largest suitings and shirtings store where one could choose form a wide
range of fabrics including organic fibers in wool, silk and polyester.
"The idea is to improve consumer know-how before they make a purchase.
It also increase awareness on a wide array of options enriching the
entire shopping experience. We have over 3,000 products in our fabric
store that caters to end-to-end requirements of customers," said Amit
Maheswari VP-fashions in Snapdeal. He said the e-tailer is also
launching a gourmet store with chef Sanjeev Kapoor sharing his recipes
and experience on the science and art of cooking.
Snapdeal has a
registered user base of 25 million and a seller base of 50,000, which
is expected to double in the next six months. Earlier this year the
e-tailer raised $240 million from existing investors including
BlackRock, Temasek, eBay, Intel Capital, and Bessemer Venture Partners.
BANGALORE:
India's leading online marketplace Snapdeal has launched virtual
experience zones showcasing exhaustive product catalogues where experts
guide buyers through a personalized shopping experience.
Snapdeal, which is nearing a run rate of $2 billion (Rs 12,000 crore) in annualized sales, has launched two experience zones —fabric store, running store along with the exiting wedding store to enhance customers' shopping experience.
The running store is a one-shop stop that offers running essentials and tips from marathon runner Rahul Verghese, who is also the founder of Running & Living Infotainment, to help customers choose from a range of shoes and running accessories best suited for their workouts. The running store offers personalized tips on how to improve your run by focusing on muscular endurance or agility drills to improve speed.
It has also launched the country's largest suitings and shirtings store where one could choose form a wide range of fabrics including organic fibers in wool, silk and polyester.
"The idea is to improve consumer know-how before they make a purchase. It also increase awareness on a wide array of options enriching the entire shopping experience. We have over 3,000 products in our fabric store that caters to end-to-end requirements of customers," said Amit Maheswari VP-fashions in Snapdeal. He said the e-tailer is also launching a gourmet store with chef Sanjeev Kapoor sharing his recipes and experience on the science and art of cooking.
Snapdeal has a registered user base of 25 million and a seller base of 50,000, which is expected to double in the next six months. Earlier this year the e-tailer raised $240 million from existing investors including BlackRock, Temasek, eBay, Intel Capital, and Bessemer Venture Partners.
Snapdeal, which is nearing a run rate of $2 billion (Rs 12,000 crore) in annualized sales, has launched two experience zones —fabric store, running store along with the exiting wedding store to enhance customers' shopping experience.
The running store is a one-shop stop that offers running essentials and tips from marathon runner Rahul Verghese, who is also the founder of Running & Living Infotainment, to help customers choose from a range of shoes and running accessories best suited for their workouts. The running store offers personalized tips on how to improve your run by focusing on muscular endurance or agility drills to improve speed.
It has also launched the country's largest suitings and shirtings store where one could choose form a wide range of fabrics including organic fibers in wool, silk and polyester.
"The idea is to improve consumer know-how before they make a purchase. It also increase awareness on a wide array of options enriching the entire shopping experience. We have over 3,000 products in our fabric store that caters to end-to-end requirements of customers," said Amit Maheswari VP-fashions in Snapdeal. He said the e-tailer is also launching a gourmet store with chef Sanjeev Kapoor sharing his recipes and experience on the science and art of cooking.
Snapdeal has a registered user base of 25 million and a seller base of 50,000, which is expected to double in the next six months. Earlier this year the e-tailer raised $240 million from existing investors including BlackRock, Temasek, eBay, Intel Capital, and Bessemer Venture Partners.
Posts
No comments:
Post a Comment