Wednesday, August 27, 2014

Star Trek

Google buys special effects company that worked on 'Star Trek'

Google buys special effects company that worked on 'Star Trek'


Google Inc said it has bought Zync Render, the visual effects cloud-rendering technology company behind "Star Trek Into Darkness".

Rendering is the process of generating an image from a 2D or 3D model, or models, using computer programmes.

Zync provides online tools to render video.

Zync software has been used to render hundreds of commercials and over a dozen feature films, including the likes of "Flight", "Looper" and "American Hustle".

"Together Zync and (Google) Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs," Google product manager Belwadi Srikanth wrote in a blog, announcing the deal.

"For example, with per-minute billing, studios aren't trapped into paying for unused capacity when their rendering needs don't fit in perfect hour increments," he added.

Terms of the deal were not disclosed.

Google was not immediately available for comment.

No comments:

Post a Comment

Translate